tag 2

A thought that I had this morning and a trend that I’m seeing lately in companies that I have worked for or work with. Everybody is in a hurry. Companies are in a hurry to realize sales. And the result of this is that nobody wants to spend time to do it right. What I...

Conversion Optimization is not a validation step I told this to a manager that I had and he told me I was wrong, after my years of experience, that optimization is a validation step, that it was there to validate the ideas that he came up with. To further exacerbate the problem, he was sure...