20+ years in digital marketing experience
15+ years in conversion optimization programs
Experience in B2B, DTC, SAAS, and Lead Gen.
Digital Marketing has so many pieces. Too often these different units are not functioning in concert with one another. This scattered approach to web marketing is chaotic, hard to measure and doesn’t resonate with visitors.
At Fast Archer, we have experienced the success that an integrated marketing approach can bring. The value of customer insights, acquisition, to website messaging and design, all the way through optimization, experimentation and iteration.
We have years of experience in the whole buyer journey and the complete marketing approach, which let’s us find the problems, fix the problems and bring about incremental increases.
The whole is definitely more than the sum of it’s parts and when you can make them work together, great things happen!
Jason got his start running paid search and SEO programs for a small boutique agency. When conversion optimization and experimentation became a fledgling website strategy, Jason jumped on that wave to help companies achieve more with their digital marketing. Through conversion optimization, Jason has had to manage, coordinate and strategize with SEM, SEO, Events, Demand Gen, UX/UI, Copywriters, Designers, Product Managers and more, across highly matrixed organizations.
Through years of experience, Jason has had the opportunity to work with companies like REI, FedEx, Marriott, Delta, Disney and others.